SEO is Important. But are SEO's important?
| August 14th, 2019
I spent two years between WebMD and Vitals taking on a monster for the business - optimizing for organic traffic. Once I sorted through a lot of the misunderstandings in the organization, the paranoia, and the downright hopelessness - I presented the business with one option to fix their issues with organic acquisition: make Vitals a better experience for users.